This post was updated at January 6 2014
This short article will show you the SEO for beginners, the basics of SEO and the simple SEO steps and strategies you must learn and do to start getting your site into the right direction of search engine optimization.
You may want to perform SEO services on your website by yourself but do not know how to get started. No matter if you like SEO or not, Have time for SEO, You must learn the basics of SEO; even when you are planning to hire others to do the SEO for you it’s a must to learn the basics of SEO so you can identify the work done on your site, and what should be done. Unfortunately this is usually caused by the misconception that SEO is easy to implement and does not take a lot of experience. Even though SEO does require experience and time there are several options out there to start doing SEO on your own and be successful.
The simple SEO for beginners steps are different depend on the site you are running, If you are trying to do SEO for wordpress blog, it is very simple like uploading an SEO plug-in the will do all the on page optimization for you; but if you are running a static website, there will be more to do in the on page optimization. The off page optimization has nothing to do with your website; it will be about link building, conversion and social marketing.
Option 1: Start learning about SEO.
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You must have noticed the Google page rank update in December 2013, and I could be sure you had a page rank drop, if you are like most SEOers who spent the last 3 months removing links and pausing their link building trying to recover from the Penguin hit.
This is the first time I was happy to notice a drop in my Google page rank, because for me it mean that some real bad links were removed and are no longer detected by Google. I was always mislead by this Google tool and always tried hard to get higher page rank. It was a success until the Penguin came and hit most of my sites really bad.
It is not only me, almost all SEO experts, freelancers, even services and companies lost ranking because of the penguin while maintaining the same Google page rank. So basically Google page rank mean nothing in terms of SEO and actual ranking.
Facts about Google page rank PR.
- Google page rank is a backlink indicator tool only, it give you a good idea on the page rank of backlinks you have.
- Google PR have no effect on your actual ranking in the SERPs.
- You need to increase Google PR, it give you more trust among users, and future partners.
- Google Page Rank tool must be used as a webmaster tool only, for research, tracking and development.
- After the latest Google algorithm update we noticed that low PR page rank higher than high PR pages, because of the content, design and updates.
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Search Engine Optimization is the technique of optimizing a website so that so that the traffic one receives from the site is relevant and helps the website reach its intended target. When it comes to training fresh graduates for SEO marketing, you need to make them understand multiple points that are of relevance when it comes to Search Engine Optimization.
1.) Quality Content
Be it fresh graduates or trained manpower, all need to realize the importance of quality content. You need to prepare the fresh graduates of your course to come up with quality content, every time they write an article. A viable way of making the students come up with quality content is to prioritize their interest levels. Some of the students might be interested in travel writing while others might be good at writing fashion posts.
The real worth of the fresh graduates can only be realized when they are assigned a specific niche to write on. Quality content from your fresh graduates will lead them to success and your SEO marketing endeavors will be realized.
Quality content is the first step to success when it comes to SEO marketing. Pay heed to the idea and reap the benefits.
2.) Keyword Optimization
Besides quality content, keyword optimization has its imperative role in SEO marketing. Teach the fresh graduates, the relevance of keyword optimization. Keywords are certain specific words or phrases which have its impact on promoting your SEO endeavour. Teach the fresh graduates the need of using keyword finder tools as this will help them come up with good posts initially. Teach the fresh graduates to come up with posts that are centred on keywords. They might commit mistake initially but will be able to come up quality posts later.
Once they are experts of their niche, you will find that the same graduates will be able to write keyword optimized posts.