Search Engine Optimization is the technique of optimizing a website so that so that the traffic one receives from the site is relevant and helps the website reach its intended target. When it comes to training fresh graduates for SEO marketing, you need to make them understand multiple points that are of relevance when it comes to Search Engine Optimization.
1.) Quality Content
Be it fresh graduates or trained manpower, all need to realize the importance of quality content. You need to prepare the fresh graduates of your course to come up with quality content, every time they write an article. A viable way of making the students come up with quality content is to prioritize their interest levels. Some of the students might be interested in travel writing while others might be good at writing fashion posts.
The real worth of the fresh graduates can only be realized when they are assigned a specific niche to write on. Quality content from your fresh graduates will lead them to success and your SEO marketing endeavors will be realized.
Quality content is the first step to success when it comes to SEO marketing. Pay heed to the idea and reap the benefits.
2.) Keyword Optimization
Besides quality content, keyword optimization has its imperative role in SEO marketing. Teach the fresh graduates, the relevance of keyword optimization. Keywords are certain specific words or phrases which have its impact on promoting your SEO endeavour. Teach the fresh graduates the need of using keyword finder tools as this will help them come up with good posts initially. Teach the fresh graduates to come up with posts that are centred on keywords. They might commit mistake initially but will be able to come up quality posts later.
Once they are experts of their niche, you will find that the same graduates will be able to write keyword optimized posts.
3.) Make them Social Media Experts
The advent of Social media has changed the metrics of SEO marketing. A targeted campaign needs to be initiated on the Social Media to promote SEO marketing. Make the students use social media sites as Facebook and Twitter to conduct SEO Marketing.
4.) Teach Graduates to get listed in Local Directories and Listings
You need to teach the fresh graduates to get listed your initiative in local directories. This will increase the number of inbound links to the website. As most of these directories are free, it gives practical knowledge to the fresh graduates to try a hand at this SEO marketing tip. Your business endeavour will benefit as the number of web visits will increase.
5.) Teach the Graduates to get involved with the Community
If any of the local forums exist in your area or specialization, the fresh graduates can be used to create business opportunity for yourself and a viable experience for the fresh graduates. You will have to encourage the graduates to create a profile and add value to this forum. The relevance of your business continues to be added to Google, in case you try this option.
6.) Teach the graduates to Optimize Mobile SEO
Smartphone is the new yellow page that has come up in recent times. Fresh graduates need to be trained in using this tool for SEO marketing. Experts have now predicated that mobile use for business promotion will overtake the usage of Desktop by the year 2014. As you train the graduates for SEO marketing, make them experts in mobile marketing too. This will benefit you and the graduates alike in the long run.
7.) Teach them the Relevance of Webmaster Tools
Teach the graduates the relevance of webmaster tools as using the same during Search Engine Optimization helps one identify issues for your website. As you make the fresh graduates fix these issues, it will be ensured that the search engines as Google and Bing do not have any issues when it comes to crawling the website, whenever a search for your product or idea is made. Making the fresh graduates expert in use of Webmaster Tools will make them a better professional.
8.) Making the Graduates use Social Sharing Buttons
Make the graduates use social sharing buttons to promote your SEO marketing endeavors. For doing the same, you will only need to add a link of Google plus and local page in the footer of your website. Teach the graduates to add your email or phone number to the footer. Follow these basic tips when you train fresh graduates for your SEO marketing endeavour. You will not only create better business prospects for yourself but will also become a role model for the young graduates who train under you.
Brianne Walter is a freelance journalist who has been writing about mobile technology, customer relationship management and women’s health for more than a decade. These days she is busy to contributes on website development
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If you are among the lot who has been hit by any of the Panda or Penguin updates from Google, the same can be a reason of worry. Even if one has recovered from the current phase, avoiding the same in future too is of real concern.
One should be keen always for checking and re evaluating the sites so that over optimization does not become a reality.
In this competitive world of post Penguin and Panda, you need to follow certain tips so that you avoid incurring the over optimization penalty today and always.
1.) Making every page useful
Remember that each page on the website needs to serve a purpose. You inclination should be on enabling the readers to either find out the same through site’s navigation or the same should be in a position that the page could be reached through various search engines.