Google Algorithm Latest Update 2012

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Google have made their first update on the Google Algorithm for 2012. They predect to make up to 500 changes on their search algorithm in the year 2012.

google algorithm updateYou need to understand first of all the deference between the Google algorithm update and Google search update. The latest Google search update was about adding Google plus Results on the search results see our latest post about Google Plus In Google Search.

Google algorithm update is the changes they make to the algorithm that rank results on the sesults page, that what really interest us on the SEO market. Because we need to understand what Google give value to, and how to optimize our sites so it will rank higher with each change of the algorith.

So here is the Google algorith latest update made at Januarry / 19 / 2012.

Page layout algorithm improvement

(Cross-posted on the Webmaster Central Blog)

In our ongoing effort to help you find more high-quality websites in search results, today we’re launching an algorithmic change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.

As we’ve mentioned previously, we’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.

We understand that placing ads above-the-fold is quite common for many websites; these ads often perform well and help publishers monetize online content. This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page. This new algorithmic improvement tends to impact sites where there is only a small amount of visible content above-the-fold or relevant content is persistently pushed down by large blocks of ads.

This algorithmic change noticeably affects less than 1% of searches globally. That means that in less than one in 100 searches, a typical user might notice a reordering of results on the search page. If you believe that your website has been affected by the page layout algorithm change, consider how your web pages use the area above-the-fold and whether the content on the page is obscured or otherwise hard for users to discern quickly. You can use our Browser Size tool, among many others, to see how your website would look under different screen resolutions.

If you decide to update your page layout, the page layout algorithm will automatically reflect the changes as we re-crawl and process enough pages from your site to assess the changes. How long that takes will depend on several factors, including the number of pages on your site and how efficiently Googlebot can crawl the content. On a typical website, it can take several weeks for Googlebot to crawl and process enough pages to reflect layout changes on the site.

Overall, our advice for publishers continues to be to focus on delivering the best possible user experience on your websites and not to focus on specific algorithm tweaks. This change is just one of the over 500 improvements we expect to roll out to search this year. As always, please post your feedback and questions in our Webmaster Help forum.  

 

So you can see that their main focus in this update is all about the layout and the place of the content, If you were in the SEO business for long time, you can see that we are going back in time, this update is the exact update they made in the early 2009. (Then all marketers said content is the king).

So basically you need to start focusing on the place of your content, If you are running a word press blog, it’s better to consider a 2 column theme that show your ads on the right sidebar, and use a clean right column for your blog posts. In other platform you need to consider having fewer ads on the top of your page, and when we say the top we mean the top of the page code.

If your layout is user friendly, then I am sure you do not need to make any changes, and I also believe that all the next updates of Google algorith will focus on the user friendly layout and content. They will keep using the ranking messure but will start giving more value to sites that provide content (unique content) and it make it easier for users to find that content.

Good Luck
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7 Responses to Google Algorithm Latest Update 2012

  1. Arun rana says:

    hi my traffic is going down since 19 jan 2012 ,i have a ad unit in header ,a ad unit below the post title and one is in the middle of the post …please help me the best ad location and which ad location is to change to get recover back ..

    • You are talking about WP blog, It’s good idea to have a header ad and on post ad, but the most important is to have the sidebar on the right not the left.

      Mostly WP blog will not be much effected from this change

  2.  When Google updates his algorithms, I always found my website not ranking very well. It went from 5th position to 204 position in SERP. I hate Google algorithm updates.

  3. David says:

    It’s getting increasing more difficult to get decent page ranking, they of course make it easier for themselves to increase their revenue from search ads whilse penalising everyone else!

  4.  Now content ruling internets. Hail content!

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