7 SEO Blunder Mistakes Webmasters Doing
Search engine optimization is one of the most important internet marketing strategies for most of the webmasters, bloggers and online marketers. It helps in making your site or blog visible over a number of search engines.
As a webmaster that is keen to rank higher your website over a number of search engine results, it is important to implement the strategy correctly. However, for quicker short term results many of the webmasters are seen treading wrong path while carrying out the optimization part of their site. Moving ahead with certain SEO blunders and mistakes can lead to penalizing your website. So before you think of trying various SEO strategies it is important to check these SEO blunders, which are discussed below. Let’s check them out:
1). Buying links
There are many webmasters who in lure of higher ranks for shorter terms end up buying links. Though you can get some short term boost in rankings but it comes with so many risks. Google someday or the other recognizes such sites that have bought links. Once you are caught, you are heavily penalized by the Google and other search engines. In fact, Google has special teams and sophisticated search engine robots, which are smart enough to detect such places. Their job is to find out such places and flag them for Google.
2). Duplicate Content
Another big SEO blunder the webmasters commit is using duplicate content over their site. In fact, after some stringent updates coming from Google like Penguin and Panda, posting duplicate content over your site can simply penalize your site to a great extent. In fact, you should not only keep away from posting duplicate content on your site but also post similar kind of subjects. For instance you may find loads of stuff for the keyword making money online, if you just ad similar content with the same keyword of somewhere same ideas and methods discussed at some other place, you may not get the desired result, which you have been anticipating from SEO. Hence to avoid this blunder, you need to writer unique ideas based content and fly high.
3). Keeping the title tags automated
The title tags are one of the most vital aspects when you talk about search engine rankings. The novice webmasters often end up writing longer titles, which describe the subject in so many words. Firstly you are supposed to keep the title short by keeping the characters within 60 characters and secondly you should focus on optimizing the title tags. For instance, if you have a post with a title ‘Making online money over social media and its ways’, make sure you keep the title tags closely targeted towards the keywords, which can appear like ‘Making online money over social media’ with ‘making online money’ as your possible keyword. Keep on changing the placement of the keywords by checking its popularity over tools like Google Adwords before doing the SEO part.
4). Keyword stuffing
The other possible common SEO blunder is keyword stuffing, which is not only unethical but at the same time can hamper your search engine rankings. If you are interested in ranking over search engines using different keywords make sure you create different pages for different keywords followed by optimizing the same. Instead of employing any duplicate or hidden text, make sure you target on creating some useful pages, which have your keywords implemented over them as the integral part of the content. If you intend to manipulate the search engines using these options, make sure you do not dare try this as it can simply lead to disaster.
5). Compromising looks for content
Another SEO blunders, which webmaster commit is compromising the looks for content. There are several readers who are simply obsessed with design if they fail to see appealing design over your site they may not further check your website. Hence if you only focus on putting content without caring much about the design and graphics think again. Make sure to follow a proper balance between text and graphics along with keeping the navigation simple.
6). Not doing SEO correctly
Another big SEO mistake is to carry out the search engine optimization in a wrong fashion. If you do not know search engine optimization, consider exploring the same so that you can use this idea correctly over your site. In case, if you do not have time, consider outsourcing this task to any SEO expert rather than living with this blunder of doing things incorrectly.
7). Writing only for search engines
In lure to get higher ranks over search engines, many webmaster commit this mistake. Writing only for search engines may give you traffic but not quality reader base since people will not find the content useful for them. In fact, by writing for your readers by addressing their likes and dislikes, you are bound to do well in SEO as well.
In order to sustain in search engine optimization and come out in flying colors, it is vital to avoid these SEO blunders. Committing these mistakes can only lead to disaster.
About The Author: Lina is a writer blogger. She loves writing, travelling and reading books. She contributes to punchh.com